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Walmart online shopping for baby stuff8/16/2023 “We learn from this year and see where it goes from there. Royer said the plan is to sell Walmart through 2023. There is also a pop-up shop inside the Prentice Women’s Hospital in Chicago, which is part of the Northwestern Hospital system. There are also two M + A by Monica + Andy stores, on the Upper West Side of Manhattan and in Lincoln Park, Chicago. M + A Monica + Andy baby products are sold at Buy Buy Baby and Amazon, and have in the past been sold at Nordstrom and Target. “We have worked with other retail partners in the past, but have never done anything of this scale,” said Royer. “We brought on a bigger team to build a supply chain in a way that we have the ability to scale.” That was all done before plans were set to sell Walmart, Royer said, though she added, “I always absolutely loved Walmart. It was one of the fortuitous things we did,” said Royer. “During COVID we fully rebuilt our supply chain. “This is not a licensing deal.”įor a small business, securing orders from Walmart for the first time is an enormous growth opportunity and one that poses new challenges, particularly revving up sourcing and production. Some items sold individually are also available such as a long-sleeved, one-piece coverall for $15.įor Walmart, “We are designing and making all of the product ourselves,” said Royer. “Bundles” are offered, such as a long-sleeved body suit with matching pants, priced $18 a cuddle box that includes a blanket and a hat for $20 $25 for two tops, a pant, a hat and rollover footies and mitts, and a 14-piece gift box is priced at $80. Walmart’s M + A line is priced consistent with the mass retailer’s everyday low pricing. M + A is being displayed in Walmart stores along the layette wall. There is, however, “a slightly different fabric makeup,” with Walmart’s line being 100 percent cotton, while within the Monica + Andy line, some products include both organic and non-organic materials.Īlso, while sizes with Monica + Andy ranges from preemie to age 12, Walmart’s has a focus on sizes for babies. “We made a new line for Walmart but didn’t compromise quality,” she said. The M + A collection for Walmart is separate from the regular Monica + Andy collection, though they share “the same pillars,” being organic, colorful and with “vibrant, fun prints,” Royer explained. She shops a Walmart Neighborhood Market store in the Lincoln Park section of Chicago where she lives. “Even if it was organic, it didn’t necessarily mean it was soft.”Īside from her obvious connection to Walmart via her brother and Bonobos, Royer said she feels a connection to Walmart, largely for its presentation of organic food. There was a bit of reaction,” to certain clothes. It was because I became a mom and saw that there were things lacking for my baby. “I didn’t launch Monica + Andy because I have great business acumen. Royer, who is personally committed to an organic lifestyle, created her Chicago-based baby brand in 2014 after the birth of her daughter (now 12 years old) and spending three years as a stay-at-home mom. As a mom myself, it was important to align with a brand that also puts parents first through value-added experiences and creates a community that they can lean on to learn, share and support one another.” Beyond its clothing, Monica + Andy offers virtual classes on CPR, Newborn 101 and Prenatal Yoga. Royer said the partnership represents a “meaningful opportunity that allows us to reach an expanded audience through a like-minded retailer. Monica is Monica Royer, founder and chief executive of Monica + Andy, and Andy is her brother, Andy Dunn, a partner in the business and founder of the Bonobos men’s brand that was purchased by Walmart in 2017 for $310 million. The collection features items like rompers and dresses that can be purchased individually, as well as multi-item sets or “bundles.” Walmart stores offer the baby clothes in sizes from preemies to 18 months, whereas on, the range goes up to 5T. Each fabric is wash-tested to prevent shrinking, pilling or fading. Walmart said that the limited-edition, playful prints and mix-and-match essentials are organically sourced with fabrics free of chemical dyes and pesticides. From Walmart’s M + A by Monica + Andy baby collection.
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